Strategic Adaptive Tech Proficient

Transforming vision into digital reality

Professor and Visionary CX Leader Transforming Marketing Paradigms

Meet Franck 

Digital Transformation Brings Sustainable Growth

DIGITAL MARKETING AUTOMATION involves a comprehensive overhaul of traditional business processes and practices through the seamless integration of cutting-edge digital technologies. This multifaceted initiative involves leveraging state-of-the-art tools, technologies, and data to enhance overall business efficiency, enhance CUSTOMER EXPERIENCE (CX), and cultivate a culture of innovation and customer-centricity. Digital Transformation represents enables companies to strengthen their adaptive capacities and proactively evolve within the rapidly changing digital age.

Strategic Digital Marketing Forward with Precision, Foresight, and Results

In the dynamic digital transformation landscape, STRATEGIC DIGITAL MARKETING emerges as a potent methodology, harnessing digital channels and platforms to meticulously promote brands, products, and services with precision and foresight. Businesses navigating this terrain must strategically craft their marketing endeavors to effectively differentiate themselves and forge meaningful connections with their intended audiences.

We offer comprehensive CONSULTING SERVICES to maximize your online brand visibility, enhance customer engagement and conversion rates, and optimize overall business performance.

In Strategic Digital Marketing, mere online presence is eclipsed by the strategic orchestration of DATA-DRIVEN MARKETING initiatives tailored to accomplish business and sales objectives. With our talents and specialized expertise, you are equipped to establish, execute, and oversee PEOPLE- AND ACCOUNT-BASED MARKETING STRATEGIES.

In recognition of the paramount importance of adaptability in achieving success, we maintain an unwavering commitment to excellence in service. Through vigilant monitoring of industry trends, technological advancements, and shifts in consumer behavior, we ensure that you remain at the forefront of innovation..

UNLOCKING OMNICHANNEL PERSONALIZATION:

Elevate your digital strategy. Unlock the full potential of your digital strategy by seamlessly integrating your search and social media campaigns, ensuring a cohesive omnichannel approach while avoiding the pitfalls of silo advertising.

DELIVERING IMPACT RESULTS:

Strategically Amplify Your People- and Account-Based Marketing Initiatives. Manage and scale your strategies to generate targeted leads, cultivate new business opportunities, and expedite sales growth across markets.

PERFORMING CX EXCELLENCE:

Optimize your marketing technology stack with innovative integration. Leverage advanced AI and ML integration to develop predictive analytics, gaining foresight into future sales trends and enhancing strategic decision-making.

DRIVING BUSINESS RESULTS:

Utilize marketing AI to craft data-driven CX strategies tailored to elevate customer experience, nurture brand loyalty, foster consumer engagement, and drive sales. Integrate cutting-edge AI and ML tools for optimal results.

Managing Business With Strategic Consulting 

Adaptability is the hallmark of successful businesses in today’s fast-paced business environment. Our commitment to YOUR success goes beyond consulting – we stay vigilant, monitoring industry trends, technological advancements, and shifts in customer behavior.

We offer bespoke consulting services. Specializing in creating FINANCIAL BUSINESS MODEL, fine-tuning GO-TO-MARKET STRATEGIES, orchestrating Digital Transformation Roadmaps, and crafting CONTENT STRATEGY for sustained success, our approach understands your business’s unique strengths and challenges.

CASE STUDY: Account-Based Marketing (ABM)

 

Connecting Amazon FBA Sellers with Unmatched Opportunities

In pursuit of expanding its Amazon FBA private label business acquisitions, Thrasio implemented a targeted marketing strategy focusing on Account-Based Marketing (ABM). With a goal to acquire 100 new brands within two years, specifically targeting high-value Amazon FBA sellers generating over $1 million annually, the ABM CAMPAIGN utilized a MULTI-CHANNEL APPROACH to engage potential prospects and generate Sales Qualified Leads (SQLs). The campaign, launched in May 2021 with a $55,000 ad investment, yielded impressive results, influencing 41.5% of total sales in 2021 and generating $12.8M in revenue with an ROI of $293. This case study highlights the effectiveness of ABM strategies in achieving strategic business objectives and driving significant revenue growth for Thrasio.

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Global market reach

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influenced total company sales

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SCALED ADVERTISING WHILE REDUCING AD SPEND

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achieved lead conversion rate

Apply Lean CX and Forge a Customer-Centric Organization:

LEAN CX MANAGEMENT is a transformative process designed to enhance operational excellence and prioritize CUSTOMER-FIRST. It begins with establishing a Repeatable Process, ensuring clarity and consistency in every action. Next, the Check-in Step ensures alignment with customer desires, leaving no room for ambiguity. Finally, we Reduce the Steps, streamlining processes to their most efficient form. This involves crafting CX strategies to make tasks Error-Proof. Lean CX fosters a culture of CUSTOMER-CENTRICITY EXCELLENCE

Your Blueprint  For CX Excellence

Discover PRACTICAL strategies, real-world EXAMPLES, and a STEP-BY-STEP GUIDE to instill a customer-centric culture. This blueprint goes beyond satisfaction, offering an adaptable framework tailored to navigate new business dynamics. As a marketer, seize the opportunity to make a lasting impact by TRANSFORMING CUSTOMER-BRAND INTERACTIONS into memorable experiences.

This book is not just solely for leaders; it is a resource for anyone committed to fostering authentic and enduring customer relationships.

Join me in the transformative marketing journey where the central focus is on cultivating CUSTOMER DELIGHTS.

Build Lasting Connections with Industry Leaders

Partnering with Industry Leaders for Excellence in Service

Amazon
First Republic Bank

Digital solutions and consulting services

Tailored Pricing Models for Every Business

Contact Us

4 + 6 =

1445 4th Street, Alameda, CA 94501
+1 510 205 2651
franck@franckardourel.com