by Franck Ardourel | Sep 3, 2018
Because B2C (business to consumer) or B2B (business to business) marketing can be very complicated, it is easy to get lost when measuring the performance of your MARKETING STRATEGY. Business sales and brand awareness have always been and will always continue to be the...
by Franck Ardourel | Sep 3, 2018
Impact investing is a response to social needs that must be met in our society. Impact investors invest in a wide variety of sectors, including equitable education, affordable health care, sustainable agriculture, affordable housing, green-energy, clean technology,...
by Franck Ardourel | Aug 15, 2018
From reach to sales conversion, it is very important to track marketing performance. The results of these three simple marketing metrics reveal when the marketing rubber has hit the road. They indicate the effectiveness of your marketing programs. Although leads...
by Franck Ardourel | May 17, 2018
Centennials, under the age of 21, and Millennials, ages 22 to 37, are particularly interested in impact investment, so it makes sense for marketers to understand what this relatively new investment field is and how it works. Principles Impact investment...
by Franck Ardourel | Apr 29, 2018
The new marketing paradigm has finally arrived at a new inflection point with the new General Data Protection Regulation (GDPR) which replaces the EU Data Protection Directive of 1995. And, thanks to the emergence of new marketing technology stack that empowers CRM...
