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We explore the intersections between DATA, TECH, SCIENCE, and CULTURE, and how those things are transforming our business ecosystem, and impact the way we operate marketing.

Sigma Marketing, Why Marketers Should Care?

Because B2C (business to consumer) or B2B (business to business) marketing can be very complicated, it is easy to get lost when measuring the performance of your MARKETING STRATEGY. Business sales and brand awareness have always been and will always...

Why Impact Investing Is Needed?

  Impact investing is a response to social needs that must be met in our society. Impact investors invest in a wide variety of sectors, including equitable education, affordable health care, sustainable agriculture, affordable housing, green-energy, clean technology,...

Three Simple Marketing Metrics

From reach to sales conversion, it is very important to track marketing performance. The results of these three simple marketing metrics reveal when the marketing rubber has hit the road. They indicate the effectiveness of your marketing programs. Although...

Impact Investing: What It Is & How Does It Work

  Centennials, under the age of 21, and Millennials, ages 22 to 37, are particularly interested in impact investment, so it makes sense for marketers to understand what this relatively new investment field is and how it works. Principles Impact investment...

Finding and Delivering Real Brand Value

We typically define brand as a promise, a means of differentiation in a crowded marketplace, an essential idea that holds a unique place in people’s minds. Yet this perspective often, though perhaps unintentionally, defaults us to a company first approach. We as...

GDPR Consent Must Be Given, Not Assumed

  The new marketing paradigm has finally arrived at a new inflection point with the new General Data Protection Regulation (GDPR) which replaces the EU Data Protection Directive of 1995. And, thanks to the emergence of new marketing technology stack that empowers CRM...

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Disruptive TECH continues to generate unprecedented changes to solving consumer problems, and growing business sales in ways never thought possible before.

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