The New Marketing book
The Marketing Paradigm Has Changed. Why It Matters.
In just a few decades, the development of technology has resulted in the transformation of media advertising. A new way of advertising has arrived. With the increased use of online channels of communication, social media platforms, and mobile devices, consumers have gained power. The digital transformation has driven the shift from passive to empowered-consumers.
BrandTech is a new buzzword. Google and Facebook reign over the digital ad industry. And, AI has revolutionized the way marketers operate. And, while Uberization of everything is happening everywhere, we have entered a new Consumer-Obsessed world…
New digital and best marketing book
Bring Digital Marketing to New Heights
Globally connected, a new class of consumers who are adept with and empowered by affordable ubiquitous technologies, has changed the rules of marketing. The increase of consumer touch points, the reality of the multi-screen world, mobility, and the “Uberization” or “Post-Uberization” of people’s behaviors have altered the brand-consumer relationship. The smartphone, as the backbone of most media interactions, dictates our day-to-day life. Today, people think differently about the world around them, how they engage with brands, and ultimately, buy products.
Organizations across industries are being impacted by the rapid pace of digital transformation. To succeed in today’s world, organizations need agility to renew themselves and adapt to this evolving and ambiguous business environment. It is now imperative for organizations to align product development, marketing, and sales activities to serve consumers. Marketing is undergoing rapid and major changes, breaking down the barriers of “PUSH-PULL” advertising toward one-on-one conversations with consumers through the many channels, and mobile devices they use.
Consumer Multi-Screen Media Interactions
Online media advertising revenue in 2017
Worlwide Search queries on Google per day
Active users on Facebook every day
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