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Digital Marketing Consulting Services for Every Business

Consulting for Digital Marketing Automation and Transformation encapsulates the philosophy of our comprehensive professional services aimed at propelling businesses toward success in the digital landscape. With a focus on STRATEGIC DIGITAL MARKETING, our seasoned consultants tailor innovative solutions to optimize your online presence and drive consumer engagement. From crafting robust strategies to navigating complexities, our STRATEGY CONSULTING SERVICES provide the roadmap for sustainable growth. Moreover, our expertise in DIGITAL TRANSFORMATION ensures that your business evolves seamlessly, leveraging cutting-edge technologies and best practices to stay ahead in a rapidly changing environment—partner with us to unlock your full potential and thrive in the digital realm.

Unlock Your Potential: Expert Consulting for Digital Marketing Growth and Transformation

digital marketing

Strategic Digital Marketing involves crafting meticulous data-driven marketing strategy to achieve precise business and sales objectives. This encompasses SEO to boost organic search rankings and SEM to drive qualified traffic to your website. Our services also include SOCIAL MEDIA  management, where we create dynamic ad campaigns across platforms like Meta, LinkedIn, Twitter, YouTube, Snapchat, WhatsApp, and TikTok, enhancing YOUR brand visibility. Additionally, we offer specialized ACCOUNT-BASED MARKETING (ABM) solutions, tailoring marketing initiatives to target specific accounts within the B2B industry and market. Enhance your business by leveraging a strategy that sets you apart.

STRATEGY CONSULTING

Adaptability is the hallmark of successful businesses in today’s fast-paced business environment. We specialize in creating FINANCIAL BUSINESS MODEL, fine-tuning GO-TO-MARKET STRATEGIES, orchestrating DIGITAL TRANSFORMATION ROADMAPS, and crafting CONTENT STRATEGIES to nurture your marketing camapigns. Our meticulous approach understands your business’s unique strengths and challenges. We are committed to YOUR success – we stay vigilant, monitoring industry trends, technological advancements, and shifts in customer behavior. We support your growth and ensure your strategies remain aligned with evolving business needs. 

DIGITAL TRANSFORMATION

Agility is a defining characteristic of thriving businesses. With unwavering dedication, we aim to propel YOUR business to unparalleled success. As experts in digital transformation, we optimize MARTECH and  AD TECH stacks, enhance CUSTOMER EXPERIENCE (CX) EXCELLENCE, execute OMNICHANNEL PERSONALIZATION strategies, and streamline business process. Embark on the transformative path to digital excellence with us as your trusted partner. Our seasoned consultants immerse themselves in your current digital landscape, meticulously identifying inefficiencies, untapped business opportunities, and areas for improving CX. 

CASE STUDY: Account-Based Marketing (ABM)

Meet The World’s Largest Buyer of Amazon FBA Sellers

As a global leader in acquiring Amazon third-party private label businesses, Thrasio aimed to expand its portfolio by increasing brand acquisitions in the US, UK, and European markets.  Thrasio targeted Amazon FBA sellers generating over $1 million annually, accounting for 1-2% of the total market.

Thrasio set a goal of acquiring 100 new brands, strengthening its presence in the US and European markets. The emphasis was on Amazon FBA businesses operating under the private label model, with an annual revenue threshold exceeding $1 million.

ABM-lead generation initiative utilized channels, including programmatic ads, LinkedIn, email newsletters, and social media platforms, to engage potential Amazon FBA sellers and establish meaningful connections. The May 2021 campaign, supported by a $55,000 ad investment generated $12.8M revenues and achieved an ROI of $293.

%

Global market reach

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influenced total company sales

%

Acquired first-party data

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SCALED ADVERTISING WHILE REDUCING AD SPEND

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achieved lead conversion rate

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Actual Sales

Precision Marketing: From Lead Generation to Customer Loyalty with Automation

Why Use a decisioning engine to deliver CX Excellence?

Companies utilize AI-DRIVEN DECISION ENGINES to determine optimal actions for each customer based on vast data inputs, enhancing personalized interactions. These engines leverage customer behavior and sales data to refine business logic. Organizations have integrated analytics into decision-making, laying the groundwork for such engines. For instance, they can automate personalized offers based on customer data, even without explicit identification, improving online and offline customer experiences.

What can marketing automation do for your business?

Marketing automation offers a solution to lead generation and customer engagement challenges. It leverages DATA INSIGHTS to PERSONALIZE CUSTOMER-BRAND INTERACTIONS throughout the consumer lifecycle. By tailoring workflows to individual needs, businesses nurture prospects into loyal customers while ensuring a seamless team experience.

What is The Process for Developing a Go-to-Market Strategy?

Two primary methods are commonly used when developing a go-to-market strategy: the TRADITIONAL FUNNEL and the MODERN FLYWHEEL. The funnel focuses on lead attraction and conversion stages, while the flywheel emphasizes ongoing customer engagement and delight. Key components of a successful strategy include identifying product-market fit, defining target audiences and their pain points, assessing competition and demand, and determining distribution channels. Leveraging technology can provide invaluable support, offering targeted data layers for precise DTC audience targeting and B2B advertising promotion.

Why a financial model is required before launching a business?

In the dynamic landscape of business operations, timely decision-making is paramount, yet obtaining ANSWERS TO CRITICAL FINANCIAL INQUIRIES can often be protracted. Here, a robust financial model emerges as an invaluable tool, expediting this process by furnishing swift outputs and insights through meticulous analysis of economic decisions’ impacts. Armed with such models, business executives can navigate complexities with agility, fostering expedited decision-making processes crucial for propelling the organization’s growth trajectory.

How People-Based Marketing Can Enhance Your ABM Campaigns?

In marketing evolution, where traditional methods once targeted broad audiences, ACCOUNT-BASED MARKETING (ABM) focuses on key accounts, while PERSON-BASED MARKETING (PBM) directs efforts toward engaging specific individuals. PBM represents a natural progression in B2B marketing, emphasizing the importance of direct communication with decision-makers. In PBM, curation of a list comprising real individuals such as decision-makers is paramount. Leveraging PBM tools facilitates initiating conversations and crafting engaging content to captivate prospects. The ultimate goal remains to establish meaningful connections between your brand and target accounts, necessitating a thorough understanding of individuals and companies to ensure campaign success.

Build Lasting Connections with Industry Leaders

Partnering with Industry Leaders for Excellence in Service

Amazon
First Republic Bank

Digital solutions and consulting services

Tailored Pricing Models for Every Business

Contact Us

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1445 4th Street, Alameda, CA 94501
+1 510 205 2651
franck@franckardourel.com