Leadership Development Programs

 
 
 
 
 
 
 
  
 
 
 
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 Katie W. 
 
 
 
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The AI-First Marketing Strategy: Executing Intelligent Systems for Growth course was a genuine highlight of my year. It's rare to finish an executive course and feel like your thinking has actually shifted, not just that you have more notes. Franck brought the kind of depth that's hard to find in AI content right now, setting the bar high for both material and discussions. If you're a senior marketer trying to move past the AI hype into something you can actually build on, this is the one.
  
 
  
 
 
 
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 Roberto mastroianni 
 
 
 
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I feel very fortunate to have been among the first to take part in Kellogg's "AI-First Marketing Strategy: Executing Intelligent Systems for Growth" program, where Franck led the live sessions with a level of professionalism, knowledge, and humanity that is genuinely hard to match. He has a rare ability to adapt his answers to a wide and diverse audience, is always sincere, and is genuinely committed to seeing every student through to the finish line.
  
 
  
 
 
 
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 Tom DeWitt 
 
 
 
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Franck is an absolute pleasure to work with. He brings extensive knowledge and expertise in both customer experience and artificial intelligence, along with a genuine willingness to share his knowledge and support others. His insights are consistently thoughtful, relevant, and valuable, and his contributions are always greatly appreciated.
  
 
  
 
 
 
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 Naveen Qazi 
 
 
 
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 Rachel L. 
 
 
 
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I was one of the fortunate individuals to have Franck Ardourel as my instructor for the inaugural class titled AI First Marketing Strategy:  Executing Intelligent Systems at Northwestern University's School of Management.  Franck was very generous in extending his knowledge, skills and resources to help us navigate the course.  His experience is unparalleled in the AI space.  His real life, hands-on approach was a game changer in helping me understand move from a traditional marketing structure to creating an AI First Marketing Strategy.  Thank you Franck for being a great teacher!
  
 
  
 
 
 
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 Deepika Vankayala 
 
 
 
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Franck Ardourel is an outstanding programme leader for the AI-First Marketing Strategy course at Northwestern Kellogg. He was consistently available to the cohort and made sure every assignment and playbook activity was properly understood before we started building.
What set his teaching apart was the effort he put into connecting the frameworks to real-world practice. He went well beyond the module material: sharing a Martech landscape guide, a white paper on MMM, MTA and causal inference, and sample assignments that made expectations concrete, and arranging a product demo of Stiddle, an AI-powered marketing measurement and omnichannel attribution platform. Those additions turned abstract concepts into things we could see working commercially. He is generous with his time, clear in his explanations, and genuinely invested in whether the cohort can apply what it has learned rather than simply complete it.
I'm grateful for his mentorship throughout the programme and hope to continue to benefit from his guidance as I move into the next phase of my career.
  
 
  
 
 
 
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 Anil Pilania 
 
 
 
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Franck is a sharp, generous strategic advisor with deep expertise in AI, CX, MarTech, and growth. He consistently brings practical ideas, challenges assumptions constructively, and connects big-picture strategy to real implementation. His guidance has been invaluable for refining our positioning, go-to-market, and AI offerings. Highly recommend working with him.
  
 
  
 
 
 
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 Aurélien Vérité 
 
 
 
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Working with Franck has been incredibly valuable to me as a young entrepreneur. He brought not only his experience in marketing, customer experience, AI, and business strategy, but also a genuine commitment to helping me turn my ideas into something actionable.
Franck challenged me to think beyond the idea itself—to clarify the business opportunity, sharpen the value proposition, understand my customers, build a realistic go-to-market strategy, and focus on measurable outcomes. His guidance helped me move from concept to execution and achieve tangible results.
Having an experienced advisor who genuinely invests in your success can make a tremendous difference when you are building something for the first time. I am grateful for Franck’s mentorship and for the impact he has had on both my business and my development as an entrepreneur.:
Aurelien Verite, Entrepreneur, Agentic AI Solution