Data-driven Targeted ROI-focused

Search Engine Marketing
Digitalization of Marketing Business Sales Growth

Search Engine Marketing (SEM) Consulting Services

Search Engine Marketing (SEM) comprises a strategic set of tactics and practices crafted to promote a website by increasing its visibility in sponsored search engine results through paid ads. Unlike SEO (Search Engine Optimization), which focuses on optimizing a website to rank organically, SEM utilizes paid advertising to achieve immediate visibility on search engine results pages (SERPs). SEM typically involves Pay-Per-Click (PPC) advertising, where advertisers pay a fee each time their ad is clicked.We provide a distinctive Lean CX Management approach to optimize YOUR SEM strategy for peak performance. 

Boost Your Visibility And Drive Results With Search Engine Marketing

SEM offers businesses a multitude of benefits, including increased visibility in search engine results pages (SERPs), targeted advertising to relevant audiences, cost-effectiveness through pay-per-click (PPC) models, and immediate results compared to organic SEO efforts. SEM provides measurable ROI through detailed analytics and reporting, enhances brand awareness and recognition, and offers a competitive advantage. With budget allocation and ad targeting flexibility, SEM allows businesses to reach local or global audiences, driving targeted traffic and achieving marketing objectives efficiently.

Digitalization of Marketing Business Sales Growth

Unlock the Secrets of Search Engine Marketing Consultancy:

Client Consultation: Our consultants discuss with the client to understand their business goals, target audience, products or services, and specific challenges they face in online visibility.

Keyword Research: We conduct comprehensive keyword research to identify relevant and high-performing keywords that potential customers might use when searching for products or services similar to what the client offers.

Competitor Analysis: Our experts analyze the search engine landscape to understand the strategies employed by competitors. Identify opportunities and areas for differentiation in the paid search space.

Budget Planning: We collaborate with the client to determine an appropriate budget for paid search campaigns. Consider the client’s goals, competitive landscape, and industry benchmarks.

Campaign Structure:Develop a well-organized campaign structure with ad groups, keywords, and ad creatives aligned with the client’s offerings. Ensure that the campaign is structured for relevancy and optimal performance.

Ad Copy &Creative Development: We craft compelling ad copy and creatives that resonate with the target audience and encourage click-throughs. Ensure consistency between ad messaging and landing page content.

Landing Page Optimization: Our team provides recommendations for optimizing landing pages to improve user experience and encourage desired actions, such as form submissions or purchases.

Bid Management: Our consultants implement strategic bid management to optimize the cost per click (CPC) and maximize the return on investment (ROI). Adjust bids based on performance and competition.

Ad Extensions: We utilize ad extensions to enhance ad visibility and provide additional information to users, such as site links, callouts, and structured snippets.

Tracking & Analytics Setup: We implement tracking mechanisms, such as conversion tracking and analytics integration, to measure the performance of SEM campaigns accurately.

A/B Testing: Our consultants conduct A/B testing on ad variations, landing pages, and other campaign elements to identify the most effective strategies and continually improve campaign performance.

Geo-Targeting & Audience Segmentation: We implement geo-targeting and audience segmentation strategies to ensure ads are displayed to the most relevant and valuable audience segments.

Remarketing Strategies: Our experts develop remarketing strategies to re-engage users who have previously interacted with the client’s website but still need to complete a desired action.

Regular Reporting: r team provides regular reports to the client, detailing key performance metrics such as click-through rates (CTR), conversion rates, cost per conversion, and return on ad spend (ROAS).

Continuous Optimization: We continuously analyze performance data and adjust to optimize campaigns. Adapt strategies based on changing market conditions, search engine algorithms, and industry trends.

Search Engine Marketing (SEM) Consultancy involves providing expert guidance to businesses on effectively leveraging paid search advertising to increase online visibility and drive targeted traffic. In these steps, SEM Consultancy aims to help companies achieve their online marketing goals by creating and managing effective paid search campaigns that drive relevant traffic and deliver measurable results.

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1445 4th Street, Alameda, CA 94501
+1 510 205 2651
franck@franckardourel.com